July 23rd, 2008

Aztec Camera - Knife

Finally, a watchable book trailer

I have seen a lot of bad book trailers in the past few months -- many of them slow-paced affairs pieced together with stock photos and twinkly music while text prints itself laboriously across the screen. You can see the effort that's gone into making the trailer pretty, or funny, or exciting, but it misfires as often as not, and I start yawning and stop watching around the 45-second mark.

This one, however, is quite a serviceable little commercial -- albeit for a series I already know and love, so perhaps I'm more inclined to be generous with it. But no, I think it's pretty well managed and paced overall, and I'm glad to see it out there:

What about you? Have you seen any really good book trailers lately you'd like to recommend?