Shawn over at Grey in Black and White has a couple of lovely posts on what worship is, and what it means to God. I think he's on to some really good thoughts here -- simple, yet meaningful, and encouraging to me in my own efforts to understand and practice worship.
I take some pleasure when I receive a compliment, but if you really want to see me happy spend some time telling me about how fine a child my son is (or my daughters for that matter). So it is with the Triune God....
Worship is when we are amazed by God, when we are completely taken up by the person of the Lord Jesus Christ, and when we express back to the Father what we know to be true about the Son through the leading of the Spirit. It can sometimes be emotionally satisfying, sometimes emotionally draining, and sometimes the emotions have little to do with it. Really, worship is not about having my heart touched; it's about touching God's heart when we acknowledge the perfections of the Son.
Those are just excerpts, though; I do recommend you read all of both posts. They aren't very long, but they're meaty.
One thing you ought to know about me, if you know me at all, is that the surest way to get my hackles up, and make me want to root for the very opposite side you're endorsing, is to attack and belittle your opponent(s).
For example, when I was a child, I knew full well that Coke was bigger than Pepsi and that McDonalds was bigger than Burger King, and that neither one really needed my loyalty or support. However, the Pepsi and Burger King commercials at the time were very negative and competitive in tone, always trying to prove that Coke and McDonalds were inferior and that people only used them because they were uninformed about the glorious alternatives. As a result, I developed a deep-seated resentment of both Pepsi and Burger King, to the extent that I only use either product when no other option is available. It doesn't matter that they're really #2 and that the products they were attacking are still #1 -- the mere act of attacking their competition made me feel as though their competition were the underdogs, the oppressed, and therefore worth sticking up for. And this feeling is still with me thirty years later.
The same applies, in an even more significant way, to political endorsements. Any argument based on slagging off the Other Guy, even if that Other Guy is the current top dog in the system, is going to have the opposite effect of the one you want -- it's going to make me defensive on his behalf. For one thing, I'm cynical about the integrity or reliability of politicians to begin with, so telling me that Politician A is a lying weasel is not going to surprise me. For another, I am also cynical about the integrity and reliability of the media, so any Shocking!News!Stories! you'd like to present as evidence of Politician A's calumny will be taken with a generous helping of salt.
In other words, my first reaction to your devastating indictment of the opposition is going to be "Oh yeah? And your politician/party hasn't behaved just as badly or worse?" while my second will be, "Assuming this stuff you're saying hasn't been blown way out of proportion/taken out of context/made up out of whole cloth to begin with."
If you want to actually impress me or have any chance of persuading me, you'll need to think positive, not negative. Instead of cutting down your opposition or complaining bitterly about the status quo, try telling me the benefits of seeing things from your perspective, and showing me all the good things your side has done or is in the process of doing. Try being courteous to your opposition, and giving them credit as intelligent human beings -- however misguided, erroneous, or even venal you may think they are -- instead of loathsome caricatures. Trust me, that'll go a lot farther to make me sympathetic to your point of view.